© Baara is a label created and presented in Paris in 2021. Abdoul-Karim Dabo and El-Bassem Aby describe the brand as an innovative and disruptive project, allowing them to spread their identity.
Baara comes from Bambara, a vehicular and commercial language of West Africa, it means "work". The brand's aesthetic offers an interpretation of the meeting between an identity from Africa and the contemporary fashion’s universe.
Through a unique approach to creativity, the brand wishes to be the vector of an identity that blurs the boundaries between forgotten stories and modernity.